Established 2001  ·  Wellington based  ·  Working across Australia and New Zealand

Your brand is a living
evolving being…
and your best guarantee
of future earnings.

BrandCom is a strategic branding and marketing consultancy helping organisations navigate complexity and create value in a changing world. For more than twenty-five years, we have worked with organisations building something new, navigating change, or rethinking how existing systems work.

See our work Our story →
25+Years practising strategic branding
5×Winner, New Zealand Marketing Awards
2×Runner-up, New Zealand Marketer of the Year
2×Deloitte Fast 50 companies created

90% of our clients come to us because they understand we can make them money. The other 10% come because their brands are in trouble.

– Geoff Matthews

Our central belief

Brand is not an output of marketing, but the organising system through which coherent strategy, trust, and value are built.

How we work

We think strategically
before we act creatively

Every BrandCom project starts with the organising logic: what the business is really trying to achieve, how the offer should be understood, and what will make it easier to trust, choose and take forward.

That thinking flows through the way we create, manage and market brands.

Our work is diverse.
Our skill base is extensive.
The common thread is strategic thinking, turned into practical brand work.

Create

We create names, stories, identities, websites, visual systems and content that translate complexity into clarity.

Manage

We organise brand language, assets, content and systems so the work stays coherent, usable and ready to build on.

Market

We bring brands into the market through positioning, launch material, messaging and practical delivery.

We work across

Agriculture & Primary Industries Sustainability & Circularity Conservation & Culture Capital Formation Sports & Events Technology
Managing Water Resources Industrial Decarbonisation Clean Energy & Storage Commercial Property Cleantech
Regional & Place Branding Destination Marketing Professional Services Hospitality & Service Finance & Law Food & FMCG

The team

A new era of BrandCom.

BrandCom is a small, strategy-led practice with a senior core and a growing new body of work.

Geoff Matthews, Carryn Colton and Tom Matthews bring together commercial strategy, brand language and creative direction, turning complex ideas into brands, websites, visual systems and market-facing content that can move.

Since Tom came on board as Creative Director in April 2026, BrandCom has developed a substantial new portfolio of work across brand creation, rebrand, positioning, image-making and digital presentation.

Geoff Matthews

Geoff Matthews

Director

PG Dip Mark  ·  FCIM (UK)

5× winner of the New Zealand Marketing Awards. 2× runner-up, New Zealand Marketer of the Year. Director of two Deloitte Fast 50 companies and a Deloitte Technology Fast500 Asia Pacific company. Elected Fellow of the Chartered Institute of Marketers (UK) in 2012.

Full profile →
Carryn Colton

Carryn Colton

Director

BA  ·  BCom (Marketing & Psychology, Otago)

Central to the practice for two decades. Plays a key role in shaping brand ideas, language, and positioning responsible for many of BrandCom's most enduring taglines and creative concepts. The engine room of BrandCom's work, bringing structure, momentum, and discipline to complex projects. Working in the low carbon fuels sector since 2024.

Full profile →
Tom Matthews

Tom Matthews

Creative Director

Creative Direction, Digital Media and Content Production

Tom Matthews came on board as BrandCom Creative Director in April 2026, bringing a new generation of creative direction to the practice. Since then, BrandCom has developed a substantial new portfolio of work across brand creation, rebrand, positioning, websites, visual systems, image-making and market-facing content.

View Tom’s portfolio →

New Era Work

A new generation of BrandCom work.

A portfolio of BrandCom projects completed under the creative direction of Tom Matthews, spanning brand creation, rebrand, positioning, identity, websites, visual systems, image-making, brochure design and market-facing content.

Open full →

Browse the tabs in the window above, or open the portfolio full screen.

Watch

AI and its effect on professional services

Geoff Matthews in conversation recorded 2026. BrandCom's perspective on what AI means for strategy, brand, and how professional services firms need to respond.

AI and its effect on professional services Geoff Matthews, BrandCom Watch on YouTube

The results
speak for themselves

Some awards recognise BrandCom directly through peer review of our work. Others were awarded to organisations where BrandCom led the strategic direction and played a defining role in shaping the outcome.

  • 2× Winner, TVNZ NZ Marketing Awards Transformational Marketing (Mt Cook Alpine Salmon & Red Witch)
  • 2× Runner-up, Marketer of the Year, New Zealand Marketing Awards (Geoff Matthews)
  • Winner, TVNZ NZ Marketing Awards Technology (Red Witch, Seven Sisters)
  • Winner, TVNZ NZ Marketing Awards Best Emerging Business (TaxRefunds.co.nz & Red Witch)
  • Winner, NZAEP Best Established Event & Best Marketing of an Event (Motatapu)
  • Winner, American Chamber of Commerce Export Award (Red Witch)
  • Winner, 6× NZ Food Awards incl. Supreme Award (Mt Cook Alpine Salmon)
  • Finalist, Platts Global Metal Awards Breakthrough Solution of the Year (EnPot)
  • Deloitte Fast 50 (BrandCom & Mt Cook Alpine Salmon)
  • Winner, Wellington Conservation Award (Pūkaha Songs from the Forest)

Let's start
a conversation

If you're building something new, navigating change, or rethinking how an existing system works, we'd like to hear from you.

Geoff Matthews

Director

geoff@brandcom.marketing

+64 284 737 211

Carryn Colton

Director

carryn@brandcom.co.nz

+64 275 511 202

Tom Matthews

Creative Director

tom@brandcom.marketing

+64 21 250 5105