Established 2001  ·  Wellington  ·  Queenstown  ·  Auckland

Your brand is your only guarantee
of future earnings.

BrandCom is a strategic branding and marketing consultancy helping organisations navigate complexity and create value in a changing world. For more than twenty-five years, we have worked with organisations building something new, navigating change, or rethinking how an existing system works.

See our work Our story →
25+Years practising strategic brand
20+Years with the same core design team
5×NZ Marketing Awards winner
2×NZ Marketer of the Year runner-up
2×Deloitte Fast 50 companies created

90% of our clients come to us because they understand we can make them money. The other 10% come because their brands are in trouble.

— Geoff Matthews

Our central belief

Brand is not an output of marketing, but the organising system through which coherent strategy, trust, and value are built.

How we work

We think strategically
before we act creatively

Our work is diverse. Our skill base is extensive. We don't limit ourselves to what we have done in the past. We tailor solutions to our clients' needs.

01

Brand Strategy

Brand strategy should drive business strategy. We begin by understanding the organising logic of your organisation before anything else.

02

Create

Meaning and strategic intent. We create brand stories that translate complexity into clarity ideas people can understand, relate to, and take forward.

03

Manage

Systems, structure, and organisational coherence. Brand shapes how decisions are made, how systems operate, and how an organisation is built.

04

Market

Expression and commercial reality. We bring work to market from major launches and product introductions through to operational roll-out.

We work across

Conservation & Culture Technology Capital Formation Industrial Decarbonisation Sustainability & Circularity Food & FMCG Agriculture & Primary Industries Sport & Events Professional Services Regional & Place Branding Clean Energy & Storage Heavy Industry Finance & Law Managing Water Resources Commercial Property

Selected work

The results speak
for themselves

Strategic projects where brand was the organising system shaping how organisations were built, positioned, and made to work in the real world.

Strategic Project  ·  Events

Motatapu

From inception, we set out to create one of New Zealand's most iconic events right off the bat. In year one, Motatapu became New Zealand's largest mountain bike event, its largest off-road running marathon, and its third largest marathon overall. Twenty-five years on, it remains the largest off-road event in New Zealand.

Year 1NZ's largest off-road event
25 yrsStill running
Read the full story →

Strategic Project  ·  Food & FMCG

Mt Cook Alpine Salmon

BrandCom's involvement began at company formation defining strategy, shaping the commercial logic, and building the narrative that guided capital raising and execution. Geoff became CEO, leading the company to Deloitte Fast 50 status and six New Zealand Food Awards including the Supreme Award. Secured placement with The French Laundry, Napa Valley.

$30M+Capital raised
6NZ Food Awards
Read the full story →

Strategic Project  ·  Technology

TaxRefunds.co.nz

Conceived in a Queenstown café, built from scratch. The first fully automated tax refund system in New Zealand a process that took a skilled IRD operator 22 minutes now completed in under five seconds. The first non-government platform ever to connect directly with the IRD mainframe.

1M+Refunds in 7 months
$150MReturned to NZ taxpayers
Read the full story →
See all work  →

The team

Senior-led, by design

BrandCom is led by a small, senior core, supported by a long-standing network of trusted collaborators. Projects are shaped and led at senior level, with teams formed deliberately around the problem at hand.

Geoff Matthews

Geoff Matthews

Director

PG Dip Mark  ·  FCIM (UK)

5× winner of the New Zealand Marketing Awards. 2× runner-up, New Zealand Marketer of the Year. Director of two Deloitte Fast 50 companies and a Deloitte Technology Fast500 Asia Pacific company. Elected Fellow of the Chartered Institute of Marketers (UK) in 2012.

Full profile →
Carryn Colton

Carryn Colton

Director

BA  ·  BCom (Marketing & Psychology, Otago)

Central to the practice for two decades. Plays a key role in shaping brand ideas, language, and positioning responsible for many of BrandCom's most enduring taglines and creative concepts. The engine room of BrandCom's work, bringing structure, momentum, and discipline to complex projects. Working in the low carbon fuels sector since 2024.

Full profile →
Tom Matthews

Tom Matthews

Account Manager

Digital Media and Content Production

Tom Matthews has grown up close to BrandCom’s work, watching brands being built from the inside rather than only studied from the outside. He brings a fresh generational perspective to the practice: intuitive, media-literate, and naturally attuned to the way people now discover, judge, share and respond to ideas in a contemporary digital world.

Full profile →

Long-standing collaborators

Luke Johnston

Founder, Brandaid

BrandCom began working with Luke in 2003. He designed the BrandCom logo an endangered mountain daisy of New Zealand's Southern Alps which remains in use today. Luke founded Brandaid in 2004 with BrandCom as his first client. What followed was a sustained collaboration across BrandCom's most complex commercialisation projects, one that continues today.

Jos Browning

Founder, Pedestal Design

Jos has been working closely with BrandCom since 2004 an unbroken collaboration that continues today. As senior designer, she brings depth and craft to every project. She most recently led all design work for SIM-PAC Live and the SIM-PAC Sustainability Awards. Jos is also a talented artist: josbrowningart.com

Watch

AI and its effect on professional services

Geoff Matthews in conversation recorded 2026. BrandCom's perspective on what AI means for strategy, brand, and how professional services firms need to respond.

AI and its effect on professional services Geoff Matthews, BrandCom Watch on YouTube

The results
speak for themselves

Some awards recognise BrandCom directly through peer review of our work. Others were awarded to organisations where BrandCom led the strategic direction and played a defining role in shaping the outcome.

  • 2× Winner, TVNZ NZ Marketing Awards Transformational Marketing (Mt Cook Alpine Salmon & Red Witch)
  • Winner, TVNZ NZ Marketing Awards Technology (Red Witch, Seven Sisters)
  • Winner, TVNZ NZ Marketing Awards Best Emerging Business (TaxRefunds.co.nz & Red Witch)
  • Winner, NZAEP Best Established Event & Best Marketing of an Event (Motatapu)
  • Winner, American Chamber of Commerce Export Award (Red Witch)
  • Winner, 6× NZ Food Awards incl. Supreme Award (Mt Cook Alpine Salmon)
  • Finalist, Platts Global Metal Awards Breakthrough Solution of the Year (EnPot, 2018)
  • Deloitte Fast 50 (BrandCom, 2005 & Mt Cook Alpine Salmon, 2013)
  • Winner, Wellington Conservation Award (Pūkaha Songs from the Forest, 2001)
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Let's start
a conversation

If you're building something new, navigating change, or rethinking how an existing system works, we'd like to hear from you.

Geoff Matthews

Director

geoff@brandcom.marketing

+61 426 750 165 (AU)

+64 284 737 211 (NZ)

Carryn Colton

Director

carryn@brandcom.co.nz

+64 275 511 202